Sperry Management Consulting


A growing body of research suggests that the fuzzy front-end of product development should not be managed with a one-size-fits-all standard process. Instead, projects with a different market and technical uncertainties should be managed with one of five different processes (linear, recursive, evolving, selectionism, trial and error). Based on a review of the literature, the paper develops a theoretical framework for front-end management which provides the foundation for ongoing empirical research.

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